Thursday, September 5, 2013

Martha Stewart Dropped by J.C. Penney Over Macy's Dispute: Report

Martha Stewart Dropped by J.C. Penney Over Macy's Dispute: Report
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Martha Stewart Dropped by J.C. Penney Over Macy's Dispute: Report
Two houses divided! Martha Stewart has been dropped by beleaguered shopping giant J.C. Penney nearly a year and a half after both she and the company were hit with lawsuits by J.C. Penney's primary competitor, Macy's, theNew York Post reports.
In the suit, Macy's claims that Stewart and J.C. Penney violated a 2006 agreement stipulating that Macy's would have exclusive rights to her Martha Stewart cookware, bedding and bath products.
Rather than continuing the legal battle, thePost reports, J.C. Penney's Chief Executive Mike Ullman has opted to drop Stewart from their 2011 deal altogether. According to the paper, part of the reason for the split is poor sales numbers.
And to gain even more distance from the lawsuit, J.C. Penney is reportedly also discontinuing production of all Stewart-branded goods -- regardless of whether they fall into the categories covered in the legal filings.

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